Define the Internet audience intended for the Website

Internet target audience

The users or audience refers to that part of the population that is intended to reach or influence the website; This is closely linked to the nature of the proposed site.

All the information obtained will be used to establish part of the design criteria, content, languages, structure, aesthetics, among others.

"The modeling of the user is based on defining classes or profiles of the users and thus be able to design with the objective of satisfying the needs of each group of users" (Montero, Y. and Martón, F., 2003)

User Expectations

The organization may or may not be known by the potential users of the site.

When considering the start-up of a website it is necessary to know who it is addressed to and what these users might expect when visiting it.

"Take some time to contact your customers, suppliers and friends, in order to find out how they would do to find your website and what they would like to see in it" (Morris, S. and Dickison, P. 2002)

Determine the audience intended for the Website

A website must be oriented to serve the needs of its users.

Those who create a web structure must know the audience to which they are going (real users) and search, identify and meet potential users (potential users).

There is a specific audience for a specific product and web structures are more effective if they are thought and directed to specific audiences constantly studied.

There is a specific audience for a specific product and web structures are more effective if they are thought and directed to specific audiences constantly studied.

It is important to know our first intended audience and contemplate other possible audiences, each day it is more frequent that Web sites present access by profiles where they take into account the different interests that can lead a user to visit a Web site.

It is essential at this stage to collect as much information as possible from the users, otherwise we will never be able to satisfy them neither with the contents nor with the roads we design for them.

The knowledge of the audience is not limited to this first stage, it should be a constant action through impact measurements either with statistical studies of server use, surveys or knowing the questions of the audience, it is a key task for feedback.