Maintain updated publications on the Website

Make updates as often as possible

Updating on a regular basis is a way to show the user novel things and make sure he or she will visit the site again. To achieve this, it is necessary to update the content regularly and frequently.

Websites not updated or updated infrequently show an image of abandonment and usually do not get repeated visits or are not recommended by users.

Currently being competitive on the Internet is constantly changing, surpassing that of competitors with new and better tools that allow us to arrive responsibly at what customers are looking for.

Updating the Web refers to periodically adding new content and resources that are useful to visitors. As important as adding new content to the Web is to eliminate the obsolete one or modify it so that it remains useful and valid.

The content (text) is what the searchers want to find on the Web, it is what is nourished and what they are based on to show the results of the searches. Therefore, there is a possibility that the more content there are more visits you will receive.

Web pages can be updated daily, weekly or monthly, depending on the type and services they offer. To update them, it is necessary to take into account several elements:

• Simplification to the maximum of the way to update the pages, that is to use as a base an already existing page instead of assembling it all from scratch, having a template or fixed base that is the one that loads in inside the different contents or have an administration site to update and insert the contents
• Check the changes before activating the pages on the Internet, it is very important to review the changes. It is very easy to make small mistakes when modifying them, either in the HTML code itself or in the content that is being added. That is why it is convenient to visualize them in a browser before they are published
• It is important to let visitors know when an update has been made. For this it is advisable to reserve a space on the home page or where appropriate to quote the news
• Create backup copies (backups) of the previous work whenever an update is made, so that if something goes wrong, it can always be recovered